Hey and welcome to Frivolous Girl!
– a personal journal about beauty, wellness, getting older, and whatever else I’m currently thinking about.
Who’s behind the blog?
My name is Isabel
– cat lover, beauty addict & a multi-passionate being.
I’m currently in my early 30’s and was born and raised in Stockholm, Sweden. I’ve always wanted to become a writer growing up and applied to study media communications and journalism in high school, However, I majored in graphic design and film instead. Shortly after finishing school I met my current life partner, fell in love, and left Stockholm for small-town living.
Blogging has been a passion since I was 14 years old. And this blog has existed with its current name since 2009. I’ve gone through many different topics but it wasn’t until fall of 2012 that I shifted my blogging to more professional style and beauty-related stuff.
In the midst of suffering from unexplainable fatigue and dizziness that year, my acne also flared up once again. Having gone through several disappointing rounds of antibiotics and accutane in my teens I began a quest to find a more natural and sustainable cure for acne. So I started to share my journey on what products and lifestyle changes I tried.
My blog has become a mix of product reviews and articles on what has worked and what I’ve learned so far in terms of skincare and health. I’ve gone from writing about 3-step kits for acne to delving deep into green and organic beauty. I now take a more “sciency” approach to skin, where I focus on what is good but also effective for its health and longevity.
During my 30s, my skin unexpectedly cleared up. Skincare and beauty are still things I enjoy, but they no longer occupy quite as much space in my life—or in my brain. Meanwhile, I’ve found myself becoming increasingly interested in books, writing, design, creativity, culture, getting older, and all the other things that tend to make their way into an overactive mind.
So I’m letting Frivolous Girl evolve with me.
The old beauty posts aren’t going anywhere. They’re part of my history, and honestly, I rather like having a record of all the things I cared about, tried, believed, and eventually changed my mind about.
As for what’s coming next? I’m not entirely sure yet.
And I think that’s okay.
This has always been a somewhat scattered corner of the internet—which is, after all, rather fitting for something called Frivolous Girl. :)
I hope you’ll stick around.
Huge love,
Isabel
Support
This blog is entirely run by myself and if you find my articles to give you value an easy way to support is to share my articles on Reddit and other forums, click and buy through affiliated product links, or buy me ice cream.
It means a lot to me ❣
Lots of gratitude, love, and thanks in advance 🙏🏼💕
DISCLAIMER
Unless otherwise stated, all products are purchased by me. Any reviews and posts containing gifted/PR samples will be indicated with an asterisk (*) or clearly stated in the text.
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